FFA x A-League
Where Heroes Are Made

Whilst participation in football was thriving in Australia, support for the Hyundai A-League and Westfield W-League was not. Many fans were more actively engaged with leagues across Europe, rather than our own. Our campaign positioned the A-League and W-League as the place to see homegrown talent become footballing heroes.

With the Where Heroes Are Made platform in its second season, our objective was to champion the atmosphere of a live match. Pairing match footage with animation, we gave fans a high intensity taste of an A-League game – a place where heroes (and villains) are made in front of your eyes, from your seat in the stands.