Ampol x Mobil
What Engines Want.

If our engines could talk, we’d be surprised by what they might say. Some might feel neglected. Others under-appreciated or simply uninspired by their everyday journeys. Thankfully, Mobil Super knows what engines want. And if drivers are willing to listen, they’ll get a lot more out of them.

In this campaign, we painted the world of a remarkable man who has the ability to listen to an engine and diagnose exactly what it wants, or is trying to say. Nicknamed the ‘engine whisperer’ by people in the town, he’s become a bit of a recluse. This is because his gift, while incredible, has become a burden. He hears people’s engines say all sorts of things, with their owners totally unawares. Sad things. Lonely things. Even last words. And it’s hard for him because, at the end of the day, so much of it can be solved with a bottle of Mobil Super.