Arnott’s
Big Recipe Release.
When COVID lockdown restrictions came in, people started panic buying long-life products. These included Arnott’s biscuits. With sales going through the roof, Arnott’s wanted to do something to give back; something that would bring housebound Aussies together.
With online baking searches surging, we decided to release the recipes of our most iconic biscuits over social media in an event called the ‘Arnott’s Big Recipe Release’. We released one recipe a week for the duration of lockdown, allowing people to come together over biscuits they loved – without going to the supermarket.
“I fkn shotgun licking the spoon.”
– Pedestrian.tv
“They are making the task of sticking to a diet impossible, but they’re making isolation easy.”
– 96FM
“Get your iso baking on!”
– The Brag
“Today is turning out to be a great day because Arnott’s has just released its secret recipe for Scotch Fingers.”
– Taste.com.au
“Try not to eat them all in one go.”
– NOVA